Why are you applying for this course?
It is an opportunity to be mentored by the some of the biggest names in the industry. Why would I want to miss it?
If you could work for any brand or type of client, who would it be and why?
I would love to work for a social campaign. It is challenging and exciting at the same time to put up our own creative spin on an issue which has probably been done countless times
Find a good print ad.
It is simple, it is direct, it communicates the brand well. On top of that, it intrigues our mind about the literal meaning of ‘social network’.
Find a bad print ad.
The typography is not easily legible and the picture does not convey any message.
Here is my take on the ad:
Using pen and paper only – no computer layouts – create an ad for the following brief.
Product: Health Promotion Board.
Goal: Get people to stop smoking.
Proposition: You get more out of life if you don’t smoke.
Product: The Strait Times. (offline edition)
Goal: Get people to subscribe to the offline edition.
Proposition: Mornings are not the same with the Strait Times.
(it’s a TVC)
Goal: Get people to buy them.
Proposition: We invented jeans.
Tell us what you think they could be saying? Anything goes…