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Award School Asia 2012 Application!
Why are you applying for this course?
It is an opportunity to be mentored by the some of the biggest names in the industry. Why would I want to miss it?
If you could work for any brand or type of client, who would it be and why?
I would love to work for a social campaign. It is challenging and exciting at the same time to put up our own creative spin on an issue which has probably been done countless times
Find a good print ad.
It is simple, it is direct, it communicates the brand well. On top of that, it intrigues our mind about the literal meaning of ‘social network’.
Find a bad print ad.
The typography is not easily legible and the picture does not convey any message.
Here is my take on the ad:
Using pen and paper only – no computer layouts – create an ad for the following brief.
Product: Health Promotion Board.
Goal: Get people to stop smoking.
Proposition: You get more out of life if you don’t smoke.
Product: The Strait Times. (offline edition)
Goal: Get people to subscribe to the offline edition.
Proposition: Mornings are not the same with the Strait Times.
(it’s a TVC)
Product: Levi’s.
Goal: Get people to buy them.
Proposition: We invented jeans.
Tell us what you think they could be saying? Anything goes…
Made with Paper
Made with Paper
Made with Paper
Made with Paper
Made with Paper
Made with Paper
Made with Paper
Made with Paper
